Im Trend: doppelte Menge, halbierte Tragedauer Fast Fashion hat auch unseren Umgang mit Kleidung verändert: wie wir Mode wahrnehmen, was wir anzie-hen und wie lange wir etwas tragen. To put it simply, buying cheap items that will only be worn twice means contributing to the mistreatment of humans and nature. The high cost of a large fashion industry in countries like India, Bangladesh, Pakistan, Cambodia and many more is the impact on the local environment and workers’ rights violations. In the end, it all comes to the way we treat our clothes. They pursue a strategy called ‘Planned obsolescence’. Is fast fashion the new single use plastic? However, the working conditions are still worth mentioning—and prioritising. “A single t-shirt takes 2,700 liters of water to make. Of course transparency by itself is not enough – we need brands to commit to high standards and effective assurance systems to know if brands and their suppliers are actually delivering on their commitments. Neue Kollektionen prominenter Designer und Stars werden in kürzester Zeit imitiert und in geringerer Qualität und einem günstigeren Preis von den großen Modeketten angeboten. It’s a 2.5 trillion dollar industry and society is consuming it at a rate like never before. The main goal of fast fashion giants is all about lowering production costs. Which equals 2% of the world’s GDP. It is possible to limit the effects of human-caused climate change and restore the environment—and some big changes are needed if this is to happen. “Global clothing production has doubled in the past 15 years, with garments on average being worn much less and discarded quicker than ever before.” – Ellen MacArthur Foundation, 3. Fashion production makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams. 5 Australian Made Ethical Fashion Brands You’ll Wear Forever, 31. What's more, 85% of all textiles go to the dump each year. In der Literatur finden sich mehrere Definitionen von Fast Fashion. “Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.” – Good On You. Read on to discover some hard fast fashion facts and statistics—we guarantee you’ll put down that $10 t-shirt and back away slowly in case it bites. “We are increasingly disconnected from the people who make our clothing as 97% of items you’re overseas. Der Begriff Fast Fashion bezieht sich vor allem auf diese stark erhöhte Zahl von Kollektionen. Combined with open-loop cycles, cotton production within the fast fashion industry poses a significant threat to health and well-being for agricultural workers, for eco systems and ultimately for all of us. Fast fashion's eco impacts are worse than most consumers realize. Was ist Mode? After becoming accustomed to such standardization, middle-class consumers … Wird ein Trend erkannt dauert es nicht lange bis dieser in den Filialen zum Kauf erhältlich ist, ganz nach dem Quick Response Ansatz. Some of the main sources of carbon emissions along fashion supply chains are things like pumping water to irrigate crops (like cotton), the harvesting machinery, general transport, and those pesky oil-based pesticides—all of which are inevitably increased in the notoriously overproducing world of fast fashion. By thinking of the garments we wear as short term tools rather than long term investments, we contribute to wasteful consumption patterns that inevitably lead us towards drastic climate change. Fast fashion companies such as H&M and Zara have streamlined all their processes, and know what their consumers want before consumers even know themselves. It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. “Paying living wages to garment workers would add just one percent on average to the retail price of a piece of clothing.” – What She Makes, 14. There are roughly 40 million garment workers in the world today; many of whom do not share the same rights or protections that many people in the West do. “Australian charitable recycling organisations are spending a staggering $13 million per year sending unusable donations to landfill. As we’ve seen, most* fast fashion corporations locate their production facilities in emerging countries. Feature image via Unsplash. This field is for validation purposes and should be left unchanged. They cut corners on health and safety. It is usually characterised by high volume, low margin, fast-paced, cheap and disposable items. So, the exact opposite of what we want! Fast fashion's low price points rely on even lower manufacturing costs. This is precisely why they neglect the sustainability aspect of production, starting from using non-biodegradable fabrics that are fully processed with chemicals, to throwing production waste into water streams, lakes, and oceans. Fast Fashion - Die Folgen des Modewahnsinns Die weltweite Produktion von Kleidung und Schuhen hat sich in 15 Jahren verdoppelt. You should be suspicious of any brand that is not prepared to fully account for where and how it makes the clothes it wants you to buy. Der Leidtragende der Fast Fashion ist am Ende mit der Umwelt und der Gesellschaft im Prinzip jeder – bis auf die großen Modebrands. The most well known proof of this is the collapse of the Dhaka garment factory in 2013 that took the lives of 1,134 people and left around 2,500 injured. Mode ist aber viel mehr. 1. Instead of recycling or donating clothing that wasn’t sold, most fast fashion companies are often spotted tossing or burning the unsold stock, which leads to terrifying losses of natural and financial resources. The fashion industry is now the second-largest generator of pollution on Earth after the oil industry, which is driven by the escalating trend of ‘fast fashion’ The majority of manufacturing processes in the industry are dependent on water. That’s one for every day of the week! Damit einher geht das rasant schnelle Kopieren neuester Modetrends zu niedrigsten Preisen. Crude oil is incredibly damaging to the environment, and it goes into a huge amount of garments produced for fast fashion. Fast Fashion in Zahlen "Menschen sterben für unsere Klamotten" . There is also a problem with fabrics that brands claim as natural and organic. “Fashion brands continue to use far more virgin resources than recycled ones.” – Quartz, 36. Despite the increasing number of garment factories and sewing innovations, a great deal of clothing production was still done in the home or in small workshops throughout the beginning of the 20th century. To make the fast fashion industry eco-friendly, it needs to focus on quality rather than quantity. Fast forward to 2014 and the fashion industry is churning out 52 “micro-seasons” per year. Fast Fashion is designed to be replaced quickly. Germany has systems in place to collect old clothing to be reused and recycled. Kurz: Mode ist nützliche Ware, die mit Kultur aufgeladen ist. All rights reserved. Some fast fashion retailers have introduced recycling programs that give customers a store discount in exchange for their old clothing. Fast fashion retailers have made their name by giving us a chance to buy cheaply made pieces that look like designer clothes for next to nothing. The fabric restrictions and more functional styles that were made necessary by World War II led to an increase in standardized production for all clothing. Kit, 21, is … “Australian’s are the world’s second largest consumers of fashion. You know, like its much nicer counterpart, slow fashion. But their sales techniques are having a drastic impact on consumer behaviour around the world. The resulting polyester AKA plastic-based materials also introduce the increasingly worrying issue of microfibres …: As terrifying as it sounds, well over half of fabrics that are used by fast fashion brands are actually made out of petrochemicals. The fashion industry makes 3 trillion dollars yearly. Um genau das herauszufinden, hat Greenpeace Jugendliche in Deutschland im Alter von 12 bis 19 Jahren zum Thema Mode und Konsum befragt. Fast fashion is a similar road, one that if we follow for too long will one day result in much more ugliness than beauty. She wants to employ all of her writing strengths to help people and businesses create good quality content. “The average woman has $550 of unworn clothing in her closet having never worn at least 20 percent of the items in their wardrobes.” – Huffington Post Survey, 28. Die stetige Veränderung des Sortiments und eine verkürzte Haltbarkeitsdauer der verwendeten Materialien soll die Kunden dazu bewegen, die Verkaufsflächen immer wieder aufzusuchen. Durch Auswerten von Abverkaufsdaten und schneller Reaktion auf diese (Quick Response) kann der Umsatz w… Sustainable fashion cannot exist without transparency. More than 90% of that cotton is now genetically modified, using vast amounts of water as well as chemicals. In subcontracted factories especially, we see teenagers as young as 14 enter the industr… Allen Definitionen liegt aber ein Grundsatz zugrunde: Mehr Kollektionen in kürzerer Zeit. In Cambodia we see a lot of abuses against women. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. “Australians buy an average of 27 kilograms of new textiles each year and then discard about 23 kilograms* into landfill – and two-thirds of those discards are manmade synthetic/plastic fibers that may never break down.” Textile Beat, 13. Fast fashion retailers employ thousands of people from Bangladesh, India, China, Indonesia, and other developing nations as a cheap workforce. Brands want to keep their profits high and their costs down so they will move orders to whichever factory will make it cheapest. It’s no secret that fast fashion’s modus operandi is to produce as much as possible as cheaply as possible. Let’s take a deeper dive into the industry and see the statistics that lay behind the ever-changing garments that won’t stop flying off the shelves. The general trend of fast fashion brands trying to “do sustainable” is unsatisfying, to say the least. FAST FASHION. “Approximately 7,000 liters of water are needed to produce one pair of jeans (the amount of water one individual drinks in 5-6 years).” – Sustainable Fashion Matterz, 20. In particular, it changes our perception of the lifespan of the garments we buy, and tries to convince us that outfit repeating is a faux pas, when we know it’s a sustainability must do. *Boohoo is a possible dishonourable exception – their final production is in Leicester UK to reduce time to market, but they have still been accused of labour rights abuses. Imagine, the richest CEOs from the fashion industry make in four days more than one of their workers in their lifetime. Statistically, tonnes of fast fashion items are being thrown away every year. Despite the fact that the subject of fast fashion is trending and is being talked about so much more frequently, the problem is actually still getting worse. “Australian, UK, USA, or New Zealand made, does not mean it is fair trade made; garment workers in the western world are exploited too.” – Overdressed by Elizabeth L Cline, 24. We may earn a commission on sales made using our offer codes or affiliate links. The same amount of water an average person drinks over the course of 900 days.” – Better Cotton Initiative, 23. Fast Fashion bezeichnet ein Geschäftsmodell des Textilhandels, bei dem die Kollektion laufend geändert und die Zeit von den neuesten Designs der Modeschöpfer zur Massenware in den Filialen stark verkürzt wird. “Eighty billion pieces of clothing are consumed globally every year.” – 1 Million Women, 2. Yikes. Fast Fashion hat einen großen Anteil an den größten Warum ist die Nachfrage an Fast Fashion so immens groß? If you’ve landed on this page, we assume you already know the definition of fast fashion, but for those of you who don’t, fast fashion is a term to describe the speed at which fashion designs move from design concept to fashion product available for purchase. Sie kritisieren die Wegwerf-Ökonomie und fordern höhere Preise, … For peaceful dumplings, the long-term dangers of eating a high-processed diet are our inner bible. On the other hand, most traditional fashion retailers take around nine months to a year to go through the whole process from designing to having products in on shelves in stores. Fast Fashion erlaubt es dem Durchschnittsk… As much as the latter might be technically “organic”, the unsustainable production process often diminishes that statement. One way to combat the huge amounts of waste generated by these fabrics is to invest in clothes made from recycled plastic. “Fast fashion companies design clothes that fall apart quickly. Seit dem Jahr 2000 hat sich die Bekleidungsproduktion mehr als verdoppelt! “Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.” About the author: Jennifer is an aspiring content writer who likes to write about sustainable solutions, greener lifestyle options, and organic products. Shopping in a fast fashion store can be intoxicating. “Millennials (people born after 1981) are twice as likely as baby boomers to toss clothing because it is unfashionable or they are bored of wearing it.” – YouGov Omnibus, 10. Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed. “When natural fibers, like cotton, linen, and silk, or semi-synthetic fibers created from plant-based cellulose, like rayon, Tencel and modal, are buried in a landfill, in one sense they act like food waste, producing the potent greenhouse gas methane as they degrade. Fast fashion retailers save billions of dollars by locating their factories in emerging countries. The Work of SAL and UER. Not only do these people have to work exhausting hours, but the payment they get is far from fair. Why The Fast Fashion Industry is a Feminist Issue, 21. Cotton is one of the most commonly used fabrics when it comes to the fast fashion industry. ), 7 Sustainable Outdoor Brands Doing Good for the Environment, OceanZen Bikini Founder Steph Gabriel Shares Her Trash Tribe Adventure. Good on You "Fast fashion” is a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends. Find her on LinkedIn and Medium. “On current trend, the number of plastic microfibres entering the ocean between 2015 and 2050 could accumulate to an excess of 22 million tonnes – about two-thirds of the plastic-based fibres currently used to produce garments annually” – Ellen MacArthur Foundation, 29. "Fast Fashion" heißt das System, das die Branche geschickt anheizt. Most of these items never get recycled. “Globally, we now consume about 80 billion new pieces of clothing every year—400% more than we were consuming just two decades ago” – University of Queensland, 7. To get the work, factories often compete to pay the lowest prices. It is commonly known that fast fashion production facilities are located in countries that are referred to as emerging or developing markets. “In Australia, where the demand for textiles is one of the highest per capita in the world, the fast fashion sector grew by 19.5 percent over five years to $AUS1.8 billion ($US1.4 billion) in 2017-18.” – SBS, Related post: ★ Talk, listen, and support each other while exploring the impact of the fast fashion industry and the climate crisis on our minds and lives. This Is Your Brain On Fast Fashion, 11. Fast fashion is growing, well… fast. These are often utilised by fashion conscious individuals at a low price. von Fast Fashion findet zudem oft unter menschen-unwürdigen Bedingungen statt. Fast fashion refers to fashionable clothes that are designed and manufactured as quickly as possible and sold to consumers at extremely low prices. “20,000 LITERS. A report done by the Asia Floor Wage Alliancefound 11 out of 12 factories fired women for becoming pregnant. This means to design garments to become unfashionable, wear out, lose shape or fall to pieces easily to force consumers to keep buying new clothes.” – Be Global Fashion Network, 9. In one of the most powerful … It means that all of the waste goes straight outside to pollute waters and lands. As the industry of fast fashion grows, our ideas on what is fresh and socially acceptable to wear also face a massive transformation. Jeder Deutsche kauft etwa 60 neue Kleidungsstücke pro Jahr und trägt 1. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. “Fast fashion giants make clothing to fall apart: they are obsessed with the bottom line, so will do anything to make you buy more clothes.” – Huffington Post, 19. Web Design by Pixel Palace. But it takes more than 200 years to decompose.” – Forbes, 6. It is our duty as consumers to look a little deeper to ensure that our hard-earned cash is going to companies we want to support. By keeping water usage numbers secret, fashion giants leave the space for using open-loop cycles and polluting the environment with toxic water used during production. Although this enables one to access fashion cheaply, it holds a negative effect to the environment and for those creating the garments. The most successful fast fashion brands use influencers and other ploys to push trend driven items at ridiculously low prices, all while producing new clothing collections as often as every two weeks. Fast Fashion is cheaply produced, poorly constructed clothing which copies the latest catwalk styles, pumped quickly through stores to maximise on current trends. Doch gerade die Fast Fashion-Hersteller geraten zunehmend ins Visier von Klima-Aktivisten. But with that growth in consumption comes a growth in waste with fashion items becoming – effectively – another type of … “Only 9 percent of Australian fashion brands pay their workers a living wage.” – Baptist World Aid Report, 34. Once you know that over half of fast fashion employees don’t even get a living wage, the overall mistreatment of these workers doesn’t sound like breaking news. The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.” – WWF, 12. On average, they consume 27kgs of new clothing and textiles every year.” – ABC, 4. As sad as it is, a vast majority of fashion retailers do not clean and reuse water from production facilities, using a so-called “open-loop cycle” method. Making … They are some of the lowest paid workers in the world and roughly 85% of all garment workers are women.” – The True Cost, 5 .“Nearly 70 million barrels of oil are used each year to make the world’s polyester fiber, which is now the most commonly used fiber in our clothing. House of Common Environmental Audit Committee. Hopefully, these facts about the fast fashion industry that will inspire you to embrace the slow and sustainable fashion movement. The 2020 Fashion Transparency Index found that only 5 of the 250 large brands surveyed (2%) “publish a time-bound, measurable roadmap or strategy for how they will achieve a living wage for all workers across their supply chains”. Some larger brands associated with fast fashion include H&M, Zara, and Forever 21. “On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. Cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use.” – The True Cost, 22. “One-in-six people work in the global fashion industry.” – 1 Million Women, 16. Fast Fashion is the process of imitating trends and styles from the big name designers on the runway. But, offering discounts does act as a stimulus to drive more sales …. Fast fashion is a manufacturing approach that emphasizes making clothes quickly and cheaply, usually in response to the latest popular fashion trend. Fixing your clothes instead of throwing them away can make an incredible contribution to the reduction in global pollution. Cotton production is now responsible for 18% of worldwide pesticide use and 25% of total insecticide use.” – The True Cost, 33. Fast fashion has grown in the last few years by over 20% according to some research, and it looks like the increase is getting bigger and bigger every year. It goes without saying, fast fashion poses a huge threat to the planet and all of its inhabitants and is one big trigger for climate change. “Only 10% of the clothes people donate to thrift stores or charities get sold, the rest goes to landfill.” – 1 Million Women, 25. 5. Approximately 510,000 women work in the 560 officially registered Cambodian garment factories, with many more working in the shadowy world of subcontractingto produce our fast fashion. “Farmers in China close to garment factories ‘joke’ about being able to tell what colour will be ‘in’ next season by looking at the shade of their rivers.” – Refinery29, 30. The model relies on brands churning out new collections every month, sometimes every week, or in the case of fast fashion giants such as H&M and Zara, new styles land on the shop floor almost every day. Speaking of the sustainability aspect, it’s also essential to know how brands avoid or dispose of waste products in the production process. Not only do these people have to work exhausting hours, but the payment they get is far from fair. Download our app to discover ethical brands and see how your favourites measure up. But unlike banana peels, you can’t compost old clothes, even if they’re made of natural materials.” – Newsweek, Related post: Shockingly, over one quarter of the world’s pesticides are being used to grow this conventional cotton. “85% of the plastic pollution in the ocean is due to microfibers from synthetic clothing.” – Dr. Mark Browne, 26. Fast fashion factories are often dangerous for workers. 7 Fast Fashion Facts About Bachelor Contestant Kit Keenan, aka Cynthia Rowley's Daughter Kit Keenan will be on Matt James's season of The Bachelor, which starts on Jan. 4. “Nine out of ten workers interviewed in Bangladesh cannot afford enough food for themselves and their families, forcing them to regularly skip meals and eat inadequately, or go into debt.” – Oxfam Made in Poverty Report, 8. Mode ist was zum Anziehen, was uns bedeckt, was uns schützt. “Cotton represents nearly half of the total fiber used to make clothing today. Clothing has become more readily available than ever, triggering our consumer behaviors to change for the worse. Don’t be fooled by baby steps like recycling and conscious collections, which may be no more than greenwashing. “250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.” – The True Cost, 17. Fashion is an industry that has depended on the toil of the powerless and the voiceless, and on keeping them that way. , uns zu identifizieren, uns zu einer Gruppe zugehörig zu fühlen Response to the lives of the who! Report, 34 low margin, fast-paced, cheap and disposable items which equals 2 % all! Incredible contribution to the environment, OceanZen Bikini Founder Steph Gabriel Shares her Trash Adventure. 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